AION worked with a major global franchise brand in the bar/restaurant space. With over 35 domestic and international locations, they were looking to recruit more franchise owners. The company’s principal objective was to increase engagement and quality of leads for franchise opportunities.

AION was tasked with enhancing their current recruitment process efforts by applying data science and machine learning to narrow down the audience segmentation to improve franchise candidates.

It was extremely important that candidates had $500,000 or more in assets, and were willing to invest $20,000 to buy into the franchise. This required us to apply multiple segmentations of data clusters that included income, median age, ethnicity, and real-time behavior.

The audiences were then segmented behaviourally, demographically and geographically into custom clusters. This allowed our creative team to create tailored messaging that resonates directly with potential franchise owners.

The client’s cost per lead decreased by 76%, causing an increase in leads by 316%. We were also delighted to hear that not only did the quality improve exponentially, but Randall Cunnigham, a superstar NFL player, signed up through our campaign. The result was a dramatic improvement in qualified opportunities for their franchise.