The presence or absence of videos on a website is always weighed by Google’s search engine algorithm. The resultant effect is that having video content on your site will increase the value being attached to your site and move it further in Google search results. It is, therefore, unsurprising that in today’s social media circles, smart companies include images, maps, infographics, mention of other blogs and videos in their profile and web posts. You must have noticed that sometimes videos top the list of search on Google’s search engine. The reason for this is not far-fetched; creating and accompanying blog posts (primarily in the text) with videos guarantee that the post will go viral than regular text-oriented social media posts. With YouTube’s video linking mechanism, you need not be worried about the load time of your site due to the incorporation of video content. You only need to have your videos on YouTube, get their links and simply incorporate them into your site. These not only saves more bandwidth for your site but also ensures your visitors have a great user experience.
So, incorporate video content on your site to get ahead of the competition and make sure your company doesn’t fall behind in video advertising and marketing using video tools and SEO techniques YouTube has to offer by following the simple steps to be discussed in this article.
Link Your Content with Video
By linking your content with video, Google and your readers will easily be able to find you. To get this done, it is important to insert a link to your website in the description of the video either at the start or end of the text. Also, each video must be created according to user’s expectations and desires. To conclude, it is important to insert at the end of each video call-out actions for users to take, either to visit your website for more information or to contact you on other social media platforms.
Invest Time to Explore the YouTube Community
YouTube is a large community of internet users where no channel is an island unto itself. To get more traffic to your channel and website, comment on videos uploaded by other users relating to your fields of interest. Your comment should include your opinion about the videos followed by links to videos on your site. You may also tweet or share videos created by you and other YouTube users on Google+, Twitter or Facebook.
Utilize the Social Media Framework
You can use YouTube as leverage to create a social media framework for your website by creating a channel to upload your videos, share and link viewers to your site in each video’s description. This will create a veritable platform for viewers to subscribe to the video channel and allow you to add them to your business’ mailing list.
Create and Preserve a Philosophy of Brand Recognition
It is important to get social with each video you plan to create and upload to your YouTube account. That is, apart from inserting your logo at the start of each video, you need to create a distinct personality with consistent voiceover and tone branded for your videos in consonance with all other marketing materials you have or plan to produce. Also, use fonts and colors that resonate around your logo or those associated with your brand. Also, study and always make use of every opportunity to stand out. And don’t forget always to add call-out actions at the end of each video for your viewers to contact you, buy a product or visit your website. Therefore, you have to be creative in with your videos and fashion them to meet your audience expectations and needs. To sum it up, always keep in mind, that selling your product is also as important as building your brand.
Incorporate the Correct Production Value
The manner you create your video is more important than what was used to record or edit it. You don’t have to shoot your video for a movie to get your point across to your audience using sophisticated video recording and editing equipment or tools. Being cost-effective while creating videos doesn’t mean using substandard equipment, it implies the use of moderate equipment to avoid excessive polishing of video which may adversely distract the audience from viewing the real content the video has to reveal. Problems are, however, bound to arise when your video lack good visual display matched with good audio quality. In short, you need to balance everything. It is likewise important to keep your videos to a reasonable length so as not to bore your audience who are likely to abandon it without seeing the call to action at its end.
Your Words Matter
The presence of your videos on social media sites and your site may not be enough; you will need to take it further. It is, therefore, necessary to optimize your videos for YouTube and Google search engines using strategic keywords relating to the subject matter of the video in its description, tag, and title. To succeed at this, it is important to follow search engine optimization and keywords usage rules.
Finally, the content of your video must be within the scope of your website’s content. Therefore, your videos must be related to your business and not off point. The aim of making the video is not to get viewers alone but also clients who are interested in your video.
Don’t Hesitate to Make a Video
Don’t lose your brand by trying to be overly formal while making general or specific videos on how customers or employees can use your service or products. Sometimes, opportunities to record videos in creative manners may arise and increase your business exposure online to social media users. Such creative moments may include behind the scene videos and funny ways employees operate or use products and services. Videos can also be recorded to serve as an overview of a product or event you plan to host. This has the effect of showing your users the personal side of your business and keeps them engaged and interested in your business.