AION worked with a major stem cell provider clinics, who were looking to increase their patient intake for stem cell treatment. With a lack of traction for current campaign efforts, they reached out to us for a data-driven solution. The company’s principal object was to reach patients who had symptoms of neck and back pain that were looking for surgery alternatives to increase patient intake for their clinics.

AION was tasked with building a behavioral data set of people who were actively looking for alternative treatment for their neck and back pain. Data segmentation was applied which included insurance, income, and other data sets, to ensure improvement in the quality of leads, alongside real-time behavioral tracking.

Alongside data sets, AION created effective direct response messaging and creative to engage the audience. We applied machine learning at intake form and CMP level to ensure ongoing improvement and segmentation. Finally, aggressive bidding tactics were added for placements across multiple platforms to lower the cost per lead.

We increased the quality of leads by 506%, with cost per lead decreasing by 83%. The result was a dramatic improvement in scheduled appointments for their clinics.