Pinterest is normally seen by people as a social networking site just for posting some home decoration pics or some kind of cupcake decoration pictures. You need to think again. It has a huge potential as an image bookmarking site which can hold up as a business marketing tool. Small businesses can plan, sign up to the site and start to pin up and bump up the sales. Here are the top tips for business on Pinterest.
#1 Setting up a Pinterest business account
Consider opening a business account on Pinterest rather than a normal one as this is recommended if you are planning to sell products via Pinterest. A business account allows you to make the profile much more professional. It must be done carefully using the company logo and business name and also using key phrases in the description. There must be links to the business’s website and social media channels in the profile.
#2 Using tools for help
There are plenty of tools available for Pinterest which are built only for your business. Many of such tools may be
Pinstamatic: in this boards are very much fun and exciting.
Pinpuff: For calculating company’s influence.
Reply: regularly keep up to date with most popular pins and boards.
#3 Pinterest Analytics
Pinterest has given the option to check the stats of your website. This is very important and you need to check up a lot about how all stats are there. The analytics would allow you to track how many people are pinning from your website as well as how many have viewed your pins. Also by having information about what’s trending on Pinterest by checking the most repined list. This would allow you to see what all are the things that people are liking in your website, so according to that, you will be able to add up stuff to your website.
#4 Website must be made attractive
It’s very important to make the website very much visually appealing. Only then would people start pinning from your website. For this, you may have to use images from the internet. Commons license images can be used if it’s not for commercial purpose. Or you can browse Shutterstock or Flickr for images if you are planning to buy images. Another site, Photo Pin has lots of Common license pics.
#5 Research about the audience
You need to find out what all people are liking and what all are they pinning and which boards are they most interested in. this would help you in creating better boards such that the audience can follow and share your website’s content with their friends.
#6 Pinterest Goodies
Get the Pin It bookmarklet which would allow you to pin any pic or a video from the internet. Also adding the Pin It button on the website would allow readers to pin anything from your website. Board widgets would allow readers to start following your boards directly from your website.
#7 Interest people
You need to keep the people engaged in your pins. Comment and like the people who are following you so that people are more encouraged to visit your site. The business must be represented in the best way and people must be interested in what all you do.
#8 Infographics
Infographics are a good way of raising engagement and follower numbers on Pinterest. These give the Pinterest more visual appeal as it is mostly image based. Online tools for creating infographics are infogr.am and visual.ly.
#9 Contests
Pinterest is an amazing platform for running contests and other promotions. This would be helpful in getting likes and followers very quickly as people would be attracted to contests.
#10 Competition
In order to know what all is required to be successful on Pinterest, first check out what all is the competition has to offer. By looking at the direct competition, you will be able to understand how you can gather more followers and start up your own business.